With an engaging and entertaining style, Sam delivers content that is actionable and drives a positive outcome for attendees. His approach is a fresh and creative way to get your audience excited about tech and motivated for change.
Smart speaker users can also interact with quizzes and games, interactive news updates and more. Both Amazon and Google offer intuitive development tools and learning resources to speed up timescales for creating Skills and Assistant Actions.
Social Media
Social media marketing is a powerful tool that can help businesses reach a wider audience. It allows businesses to build brand awareness, increase customer engagement, and drive sales. By understanding the unique needs of their target audience, companies can create social media content that is relevant and relatable to consumers. In addition, using social media advertising can help businesses increase their return on investment.
Digital marketing and social media can be complex subjects, but our roster of world-class speakers can help your organization stay on top of the latest trends. They can inspire your team and enlighten your audiences on best practices to keep your business aligned with current trends and future-proofed for the unpredictable times ahead.
Speakers who specialize in social media and online marketing can offer insight on how to maximize your company’s reach and improve your marketing campaigns. They can also provide a high-impact keynote or workshop for your next event. Our speakers are experienced marketers who have built their careers on leveraging social media to grow their businesses. They’ve worked with clients of all sizes and industries and can bring their expertise to your next event.
Creating an effective social media strategy requires the support of several departments and stakeholders within your organization. Getting marketing and sales on board is essential, but it’s also important to get senior stakeholder support. Having everyone on board will ensure your company is able to respond quickly to feedback and address any problems that may arise.
A digital marketing agency can help you develop and execute a social media strategy that will increase your brand’s reach and sales. The agency will identify your target audience and then create a plan to reach them. They can use paid ads, organic content, and social listening to engage with your customers. They will also use analytics to measure the effectiveness of your campaign.
A good digital marketing strategy should also include a strong call to action. This can be in the form of a special discount or giveaway. This will encourage your audience to take action and increase your conversion rates.
Email Marketing
Email is one of the most effective digital marketing channels for high tech speakers. It allows them to reach a wide audience, nurture relationships with prospects and existing customers, promote upcoming events, and build a stronger brand. It also helps them generate more speaking gigs. However, like any digital channel, it must be used correctly. Otherwise, it can backfire and destroy a speaker’s credibility and reputation.
The first step in creating a powerful email marketing strategy is to build an email list. You can use a variety of tools and techniques to collect email addresses, including sign-up sheets, digital forms, and even social media tools. You can also offer an incentive, such as a free ebook or discount on your products or services, to encourage people to provide their email addresses. This list of email addresses will help you stay in touch with your audience and keep them updated on your latest news and developments.
After collecting the email addresses, you need to decide how often to send emails. This will depend on the frequency of your content, the urgency of your updates, and the type of audience you are targeting. For example, a more niche topic may require less frequent updates than a more general subject. You can also segment your list to send customized updates to different segments of your audience.
For example, if you are an expert on cloud computing, you might want to segment your email list to target different groups of professionals with varying interests. This way, you can send them relevant content that is more likely to engage them and drive conversions.
When writing an email, it’s important to include a call-to-action (CTA) that clearly explains what the audience will get out of signing up for your newsletter. This could be a discount on your products or services, information on your next event, or an invitation to attend a live webinar.
CTAs should be placed above the fold, where they can easily be seen without having to scroll down. They should also be personalized to encourage your audience to take action. By using personalization, you can increase the likelihood that your audience will click on and open your email.
Content Marketing
If you are a high tech speaker looking to expand your reach, you can boost your visibility through content marketing. By creating educational articles and videos, you can promote your products or services to a wider audience. Content marketing can also help you build brand awareness and drive traffic to your website. Moreover, it can help you generate more qualified leads. It is an effective and cost-efficient way to grow your business.
If your product or service is complex, you can create blog posts that answer common questions about it. This way, you can attract potential customers and help them make a buying decision. This type of content can include case studies, process breakdowns, pricing information, and comparison articles. It can also help you generate leads and increase revenue.
As a content marketing strategist, Melissa Breker can guide you through the entire process of developing an effective content strategy. She specializes in B2B education technology and helps businesses optimize their content for SEO. She has an extensive background in content marketing and digital strategy and has worked with clients including Wells Fargo and Samsung.
As a premier content marketing agency, Silverback Strategies has a strong track record of driving growth for clients in the Fintech space. They have appeared on the Inc 5000 list of fastest-growing companies and are a Google Premier Partner. They offer a wide range of services such as content marketing, search engine optimization (SEO), and PPC management. They are based in Alexandria, Virginia. They have a diverse team of experts that have years of experience in the field of Fintech.
Offline Marketing
While some may see the trend to ditch offline marketing and move exclusively online, there are many reasons why it’s important for companies to continue with their offline efforts. For one thing, it can reach a wider audience. While most people spend a lot of time online, there are still sections of the population that don’t have access to it. This audience is often hard to reach through the internet alone.
Offline marketing allows for more personalized interactions with customers and prospects. It also gives businesses a chance to build brand recognition in the communities they serve. Offline marketing can be used in conjunction with other marketing strategies, such as social media and content marketing, to get a company noticed by a wide range of potential customers.
One of the most popular offline marketing techniques is direct mail, which can be one of the most effective ways to advertise a new product or service. Whether it’s a postcard, letter, or email, it can help your business stand out from the competition and make a lasting impression on customers.
In-transit advertising is another great way to spread the word about your company or product. The average person spends 59 minutes in transit to work every day, which is the perfect opportunity to advertise your products. By placing eye-catching posters in train stations and near subways, you can reach a large audience in a short amount of time.
Another benefit of offline marketing is that it can be more effective than online marketing in some cases. Online ads can be easily ignored, but offline advertisements are more likely to catch the attention of potential customers. For example, Purina’s “Paws for Pets” campaign uses print ads in local newspapers and magazines to promote their adoption drive.
Offline marketing can be difficult to measure, but it can be a useful tool for reaching a targeted audience. The key is to choose the right venue and time to place your ad. For example, a TV ad may be more expensive than a billboard, but it can have a higher ROI. It’s also important to consider the demographics of your target audience when choosing an ad placement.